MidSommar
Directed by Ari Aster
The Chalenge
This project was a modern adaptation of Dezső Kosztolányi’s novel of the same name. While the original story is set in 1899, the film’s reimagining takes place in 1960s Hungary—a brilliant choice given the stark divide between rural and urban life that persisted during that period. The task was to visually reinterpret the novel’s motifs within the context of the 1960s, incorporating the distinct graphic style of the era while also weaving in remnants of the pre-World War II world. Translating the mood and themes of the classic novel into this new timeframe posed a significant challenge, requiring a deep understanding of both historical and cultural nuances.
Bringing the Vision to Life
Given the complexity of the task, I began by reading the script and collaborating closely with the production designer, whose clear vision was invaluable. Our main goal was to authentically represent the 1960s aesthetic in every graphic element, ensuring the designs and fabricated pieces reflected the era’s mood and production techniques.
For instance, the food menu combined letterpress printing and typewriter text, bound to a hard cover with an elastic band for period authenticity. Similarly, the “Városi Színház” poster meticulously replicated the imperfections and charm of mid-century letterpress. These details were vital in reinforcing the illusion of the 1960s.
We further enhanced the period feel by integrating era-specific textures, symbols, and printing materials commonly found in Hungary at the time. The graphics ranged from photobashed family photos and vintage shop signs to a diploma from the 1920s, each crafted with precision to create an immersive, historically accurate world.
Ultimately, we achieved the director and production designer’s vision. The collaborative effort of the team and dedication to authenticity resulted in a visually compelling and believable 1960s setting.
